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Continue ShoppingPress Release - Operation Feel Pretty
Pretty Hunter Empowers Women Through "Operation Feel Pretty" — Over 4,000 Necklaces Donated to Military, Law Enforcement, and First Responders
Pretty Hunter, founded by Tricia Auten in Clarkston, Michigan, empowers women through its Operation Feel Pretty initiative. The buy one, give one program has donated over 4,000 pieces of handmade jewelry, crafted from upcycled bullets, to women of military, law enforcement, and first responders. The brand’s commitment to sustainable fashion, badassery, and handmade in the USA craftsmanship shets in apart - and helps honor and uplift women who serve.
"We believe these women deserve recognition, and the joy they express when receiving these necklaces confirms just how meaningful this program is. This is our way of saying thank you for their bravery, sacrifices, and badassery." – Tricia Auten
Clarkston, Michigan – [April 30, 2025] – Pretty Hunter, a bold fashion brand founded byTricia Auten, is turning heads with its mission-driven designs, including handmade jewelry, unique belt buckles, and apparel that radiates badassery and adventure. Based in Clarkston, Michigan, the company has become known for transforming upcycled bullets into powerful fashion statements — and for giving back in a big way.
Through its hallmark program, "Operation Feel Pretty," Pretty Hunter has now gifted over 4,000 women’s necklaces to women of military, law enforcement, and first responders across the country. The brand’s buy one, give one initiative has contributed more than a quarter million dollars in jewelry donations — an effort that’s empowering women who serve and protect, one handmade necklace at a time.
"Operation Feel Pretty was created as a way to show appreciation to the often-overlooked women in service," said Tricia Auten, founder of Pretty Hunter. "It’s our way of saying thank you for their courage, strength, and fierce spirit. Every necklace we give is a symbol of recognition — and pure badassery," said Tricia Auten.
With Memorial Day around the corner, Pretty Hunter invites customers to participate in Operation Feel Pretty by purchasing a necklace and nominating a deserving woman in service to receive one, free of charge. This heartfelt program honors both the everyday and extraordinary acts of service made by women on the front lines — and offers them a moment of beauty and gratitude in return.
The success of Operation Feel Pretty reflects the strength of the Pretty Hunter community. "We’ve had people from all over nominate women — from paramedics and veterans to active-duty military and police officers," Tricia Auten said. "The stories we hear are incredible, and it’s an honor to shine a light on these heroes." Tricia Auten added.
From unique belt buckles to handmade necklaces, Pretty Hunter combines artistry with purpose, creating fashion that doesn’t just look good — it means something. The brand’s dedication to sustainability, adventure, and empowerment is woven into every collection.
